Portfolio
The Work, Start to Finish
From first instinct to final product.
Design leadership isn't just about the finished object — it's every decision that gets you there. This is where I document the full arc of my projects: trend research and concept direction, sketches and development, and the final product as it reaches the shelf or the showroom. Seeing the whole journey is the only way to understand the thinking behind the work.
Trend & Concept
Every project starts with a point of view — market research, inspiration sourcing, and a clear aesthetic direction before a single line is drawn.
Sketches & Development
Ideas become real through iteration. Sketches, material pulls, colorways, and the back-and-forth of development where good concepts earn their way forward.
Final Product
The finished work — photographed, produced, and on the floor. Where every upstream decision either holds up or doesn't.
Beautyrest Black Hybrid XCS
Serta Classic
Serta Five Star
Serta Perfect Sleeper Custom
Serta Perfect Sleeper
Serta iComfort Pro
Serta iComfort
Simmons